Public Relations
NEAT’s PR services are crafted to enhance the brand's reputation and reach.
Just like a well-aged bourbon, PR services are designed to be sipped and savored, allowing the brand to build long-lasting relationships with customers, investors, and their audience through the media. This service is best-suited for service-based businesses, DTC brands, and influencers who have a story to share! Whether you’re launching a new brick-and-mortar, hoping to expand the reach of a current company, or want to get the word out about an upcoming event, a PR team is one of the best tools you can have in your business bar cart.
Average cost: $6,000/month
areas of expertise
- Media pitching
- Influencer marketing
- Brand partnerships
- Speaking opportunities
- Podcast appearances
- Giveaways
- Product launches
- Media outreach and awareness
- Reputation management
- Direct mail
what's included
view our work
the process
Once your contract is signed, it’s time to get started! First, we will assign your account to a dedicated PR Strategist/Coordinator Team. This is who will be responsible for managing your account and helping you achieve your business goals. Next, you will receive access to your own Slack channel where you can communicate with your team. Lastly, your Strategist’s Calendly link will be sent to you so that you can set up a time and date for your official NEAT kickoff call.
complete onboarding checklist
Deep Dive into your Brand
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
Follow up with Media
Deep Dive into your Brand
Fill out the intake form with your personal information and which types of services you're interested in such as press releases, media outreach, social media management, and other promotional activities. You will also give us some background on your company, as well as an outline of your PR goals.
complete onboarding checklist
the process
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
Follow up with Media
Deep Dive into your Brand
Meet with your personal PR Strategist and Coordinator to go over your intake form and discuss how NEAT can best serve you. This is when we get to know you and you get to know us! The kickoff call is your chance to talk our ear off and tell us what excites you and what your company hopes to achieve.
complete onboarding checklist
ATTEND KICKOFF CALL
the process
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
Follow up with Media
Deep Dive into your Brand
This is when we get to tell you what excites us about your company and what we can do to bolster your brand! Based on the length of your contract, our team will develop a timeline that will outline monthly priorities and tasks so you always know what is happening and next steps.
complete onboarding checklist
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
the process
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
Follow up with Media
Deep Dive into your Brand
Once we have established your goals, and your timeline has been approved, we will begin creating contact lists that will lead to exposure to your target audience. We will also draft a pitch highlighting whatever initiative we are promoting. This message is the core of your PR campaign. It’s compelling, easy to understand, and relevant to everyone who receives it.
complete onboarding checklist
CREATE CONTACT LIST AND STANDOUT PITCH
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
the process
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
Follow up with Media
the epilogue
Deep Dive into your Brand
You are the Director of the PR Team. At the end of the day, no approval matters more than yours. This is why we ensure that all lists and pitches are seen and supported by you prior to the outreach phase.
complete onboarding checklist
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
the process
Begin Media Outreach
Follow up with Media
Deep Dive into your Brand
Here at NEAT, we know that making a good bourbon takes time, and our approach to outreach is the same. This is why we email each contact individually with a personalized message. While other agencies may send bulk outreach, our approach fosters relationships that continue to develop like the finest aged bourbon.
complete onboarding checklist
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
the process
Follow up with Media
Deep Dive into your Brand
One drink is never enough if we’re being honest, and neither is one outreach. When it comes to submissions, there’s always time for a second round…or even a third for that matter. By closely monitoring message engagement, we are able to identify which contacts require further information, and alternatively, which contacts may not have seen our original message at all. Based on this data, we may need to adjust our tactics or refine your message to improve its effectiveness.
complete onboarding checklist
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
Follow up with Media
the process
success
client
Andrea Davis tapped into NEAT for a double shot of attention—one for her crisis management business, The Resiliency Initiative, and another for her self-help cookbook, I Only Remember Grievances and Desserts. Our strategic approach kicked off with an impactful book launch, setting the tone for a dynamic promotional campaign that caught the attention of our target market. The initiative was so successful that Good Housekeeping invited Andrea to visit Hearst headquarters, where she dished out insights into her book and delighted reporters with one of the desserts from its pages. Like a well-aged bourbon, her debut serves up bold reflections on navigating unsavory workplace challenges, stirred with humor and grit.
1.77B+ IMPRESSIONS
6x ON GOOGLE HOMEPAGE
Through top-tier media features
via Newsjacking-Specific Initiatives
what Andrea had to say:
The Resiliency Initiative
"I had the pleasure of working with Neat: The Agency for a year, and their exceptional efforts exceeded my expectations. They crafted 21 unique pitches for trending events, built a media list of over 1,200 journalists and producers, and sent out more than 2,100 emails on our behalf. This dedication resulted in earned media coverage in top-tier outlets like Forbes, USA Today, BBC News, and Cyberdefense Magazine, reaching an impressive audience of 1.77 billion"