Our Services
Pouring Success with Bold, Neat, No BS Campaigns: Your Premier Marketing Agency Partner in Louisville, KY
Public relations
NEAT’S PR services are crafted to enhance the brand's reputation and reach.
Just like a well-aged bourbon, PR services are designed to be sipped and savored, allowing the brand to build long-lasting relationships with customers, investors, and their audience through the media. This service is best-suited for service-based businesses, DTC brands, and influencers who have a story to share! Whether you’re launching a new brick-and-mortar, hoping to expand the reach of a current company, or want to get the word out about an upcoming event, a PR team is one of the best tools you can have in your business bar cart.
Average cost: $6,000/month
areas of expertise
- Media pitching
- Influencer marketing
- Brand partnerships
- Speaking opportunities
- Podcast appearances
- Giveaways
- Product launches
- Media outreach and awareness
- Reputation management
what's included
the process
Once your contract is signed, it’s time to get started! First, we will assign your account to a dedicated PR Strategist/Coordinator Team. This is who will be responsible for managing your account and helping you achieve your business goals. Next, you will receive access to your own Slack channel where you can communicate with your team. Lastly, your Strategist’s Calendly link will be sent to you so that you can set up a time and date for your official NEAT kickoff call.
complete onboarding checklist
Deep Dive into your Brand
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
Follow up with Media
Deep Dive into your Brand
Fill out the intake form with your personal information and which types of services you're interested in such as press releases, media outreach, social media management, and other promotional activities. You will also give us some background on your company, as well as an outline of your PR goals.
complete onboarding checklist
the process
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
Follow up with Media
Deep Dive into your Brand
Meet with your personal PR Strategist and Coordinator to go over your intake form and discuss how NEAT can best serve you. This is when we get to know you and you get to know us! The kickoff call is your chance to talk our ear off and tell us what excites you and what your company hopes to achieve.
complete onboarding checklist
ATTEND KICKOFF CALL
the process
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
Follow up with Media
Deep Dive into your Brand
This is when we get to tell you what excites us about your company and what we can do to bolster your brand! Based on the length of your contract, our team will develop a timeline that will outline monthly priorities and tasks so you always know what is happening and next steps.
complete onboarding checklist
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
the process
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
Follow up with Media
Deep Dive into your Brand
Once we have established your goals, and your timeline has been approved, we will begin creating contact lists that will lead to exposure to your target audience. We will also draft a pitch highlighting whatever initiative we are promoting. This message is the core of your PR campaign. It’s compelling, easy to understand, and relevant to everyone who receives it.
complete onboarding checklist
CREATE CONTACT LIST AND STANDOUT PITCH
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
the process
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
Follow up with Media
the epilogue
Deep Dive into your Brand
You are the Director of the PR Team. At the end of the day, no approval matters more than yours. This is why we ensure that all lists and pitches are seen and supported by you prior to the outreach phase.
complete onboarding checklist
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
the process
Begin Media Outreach
Follow up with Media
Deep Dive into your Brand
Here at NEAT, we know that making a good bourbon takes time, and our approach to outreach is the same. This is why we email each contact individually with a personalized message. While other agencies may send bulk outreach, our approach fosters relationships that continue to develop like the finest aged bourbon.
complete onboarding checklist
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
the process
Follow up with Media
Deep Dive into your Brand
One drink is never enough if we’re being honest, and neither is one outreach. When it comes to submissions, there’s always time for a second round…or even a third for that matter. By closely monitoring message engagement, we are able to identify which contacts require further information, and alternatively, which contacts may not have seen our original message at all. Based on this data, we may need to adjust our tactics or refine your message to improve its effectiveness.
complete onboarding checklist
CREATE CONTACT LIST AND STANDOUT PITCH
DELIVER ASSETS TO CLIENT FOR APPROVAL
Begin Media Outreach
IDENTIFY PR GOALS AND CREATE TIMELINE
ATTEND KICKOFF CALL
Follow up with Media
the process
success
client
When Michelle, the owner of Ampersand Essential Oils, came on board at NEAT, she was ramping up to open her very first brick-and-mortar, all while trying to position herself as an authority in a $21B industry. By focusing on big name publications and industry trends, we secured placements in major publications such as Harper’s Bazaar, Yahoo and Reader’s Digest.
712.5M+
98
people reached
media contacts established
what our client has to say
Ampersand Essential Oils
"Hiring NEAT was seriously one of the best decisions we ever made for our company. Not only did we get published, but we scored a HUGE publication with Harper's Bazaar!! It has been such a blessing to work with the entire NEAT team - we are DEFINITELY hiring them long term!"
Michelle Johnson
When will I see results?
Results vary from brand to brand, however our first round of outreach typically goes out in the beginning of month 2. This allows us enough time during month 1 to build out your PR strategy and ensure your PR goals are met. Curious about previous results? View our client success stories!
Success for our PR clients includes visibility, credibility, website traffic and sales. These performance indicators can be achieved in a number of ways. For some it will be a feature in a national publication. For others it could be a guest spot on a podcast, editorial in a magazine, UGC from influencers, or even brand partnership deals. The best thing about PR is its longevity. One feature has the ability to make you discoverable for years to come.
We can't guarantee features, but we can guarantee a contact list and that all pitches will be sent to you should you ever choose to bring in-house - setting you up for success in the long run
Outside of our two monthly calls, about 2-3 hours per month to approve media lists and outreach messages. However, communication is key. The quicker you approve deliverables, the faster we can start submissions. Most journalists are on a time crunch and if we can’t get a response over to them ASAP, they likely will use a different source.
Marketing
Just like the perfect glass of bourbon, our marketing services are carefully crafted to leave a lasting impression. We blend creativity, strategy, industry expertise, and data to deliver smooth and impactful campaigns that captivate your audience. We tailor our marketing services to service-based businesses, influencers, and DTC brands seeking to promote their products or services online, enhance their online presence, and captivate their audience. With NEAT, you can raise a glass to remarkable marketing that leaves a lasting taste of success.
Average cost: $3,000/month
areas of expertise
- Social Media Management
- Paid Ads
- Email Marketing
- SMS Marketing
what's included
Education on Marketing Strategy
Copywriting and Creation of Marketing Assets
Monthly Reporting and A/B Testing
the service details
Social Media Management
Our social media management services are crafted to help your products stand out in the crowded digital marketplace. From curated copy to eye-catching visuals, we distill the perfect blend to engage your audience and make your brand's personality truly bourbon-bold.
Paid Ads
When it comes to Facebook, Instagram, and LinkedIn ads, we’ve got you covered. Our team of experts will craft highly optimized ad campaigns, monitor their performance, and continuously refine them to boost clicks and return on investment (ROI), transforming curious onlookers into devoted connoisseurs.
sms marketing
Uncork the potential of your brand’s growth with SMS marketing. Like the gentle maturation process of bourbon, we carefully age and refine your SMS campaigns, blending precision targeting, enticing messaging, and bold calls to action.
email marketing
Build long-lasting relationships with your customers through our targeted email marketing campaigns. With each email, we unlock the complex flavors of your brand, capturing readers’ attention, and driving conversions with a mix of information, inspiration, and irresistible calls to action.
success
client
When Ethan came to NEAT, he was struggling to establish an online presence during COVID and had a goal of growing his online clientele. With a fresh content strategy and refined messaging, he was able to expand his business with 20 new online clients! View Ethan’s story here.
1,900%
increase in online clientele
what our client has to say
"NEAT far surpassed my greatest expectations. I use the strategies we put in place daily and have gotten a phenomenal return on investment. Every once in a while you come across someone who is truly great at what they do. Jen is one of those people. I highly recommend Jen and NEAT!"
ethan wilson
How long will it take for content to go out?
It takes 2-3 weeks after our initial strategy call for content to go out. The sooner we get feedback and approval on content, the sooner we’re able to schedule the content.
Our clients have final say on any and all content. We won’t post a piece of content until we have your approval. We perform revisions on content until you’re satisfied!
We’ll need access to your brand strategy guide and approved photography before creating content.
Creative
With every sip, our creative production services awaken the senses, leaving a lingering impression that ignites curiosity and stirs emotions. We artfully distill ideas, blending innovation and imagination to create captivating visuals, stirring copy, and immersive experiences. Our creative services are designed for a wide range of businesses, including service-based, DTC and influencers who are looking to establish a strong and memorable identity in the market.
Average cost: $2,750/month
areas of expertise
- Photography
- Videography
- Branding
- Podcast Management
what's included
Curated Creative Direction
Delivery of Creative Assets
the service details
photography
Your images become the living embodiment of your brand's legacy. These visual narratives not only showcase your products or services but also weave a captivating story that resonates with your audience.
videography
Lights, camera, bourbon! Our videography services blend storytelling with cinematic expertise, capturing moments that leave your audience savoring the rich essence of your brand. Let us craft a visual experience that leaves you reaching for the rewind button, one sip at a time.
branding
Our branding services are designed to create a cohesive and compelling identity for your business or personal brand. From logo design and visual aesthetics, to messaging and buyer personas, we craft a brand that makes a mark.
podcast management
Sip back and let our podcast management services take the fuss out of producing your show. We expertly slice and dice audio, serving up a blend of editing, sound design, and distribution to guarantee a rich and polished experience for your audience.
photography
