Developing some promotional and informational materials in the form of a media kit or press kit is a total boss-babe move! When it comes to PR, a good golden rule to live by is to make the job of whoever you’re asking to promote you as easy as possible. So, be it a journalist, an influencer, or someone else, you want to make it simple for them to get all the juicy details on you, your business, and your product or service offerings. One way to make this process simple is to have a media kit waiting in the wings for whenever you need it!

Media Kits: The Basics

We highly recommend having a media kit if you have a collection of work—for instance, if you’re a content creator, speaker, or artist. That way, when there’s a possibility for coverage in a media outlet, you can share the essential information about you and your work without asking someone to dig through your website or online portfolio. 

Even if you don’t fall into one of the above categories (content creator, speaker, or artist), you may still want to create a media kit. Having press materials accessible on your website or ready to send at a moment’s notice can really help you stand out—and standing out is very helpful when you’re battling for PR coverage! A media kit can streamline communication with the media or news outlet interested in covering you and your business, and—bonus—it just looks so dang professional. 

Media kits are really a win-win! The media outlet gets the right info without the back and forth, and you get to skip the back and forth too!

What to Include in a Media Kit

Your media kit will differ depending on your business, but it should always include a short bio, including a list of accomplishments relevant for setting you up as a thought leader or expert in your field. It should also include numbers. For instance, your numbers may be your reach on social, how many clients you’ve helped, or how many products you’ve sold. Your kit should also include images! Include a headshot, a logo, and product images, if applicable.

Media kits should also include links to your website and social media—anything that can provide further information if the outlet wants it. Another great addition to your media kit is testimonials and/or brief case studies. Testimonials give the outlet an idea of what your customers or clients are saying about you, and case studies provide a deeper look into how you work with customers or clients.

As you put together your media kit, keep these 3 things in mind:

1. Don’t make your media kit lengthy. We recommend just one informational page, plus assets like images, case studies, etc.
2. Spell check the heck out of it. Remember how we said your media kit will help you stand out and look professional? Well, that only applies if it’s free from grammar and spelling errors. Check it twice!
3. Make sure the information in your media kit jives with the info on your social media and/or website. Nothing’s more confusing for a journalist than seeing two versions of the same story. 

Once you’ve put together a media kit that’s well designed, informational, and error-free, it’s time to start including it in your PR outreach. As you initiate conversations with journalists and other members of the media, you can include your media kit upfront or just include the fact that you have one and are happy to send it over when needed. You’ll find it’s a handy PR tool to have in your toolbox! 

If you’re ready to take action in your next level of business, book a call with us!