Hi friends, and yes, you read that headline correctly! You absolutely can reach 100,000 new customers on social media—and now that you know you CAN, you most definitely SHOULD. How? Influencer marketing. Let’s break it down. 

Influencer marketing is a great opportunity for small brands because it creates brand awareness, builds trust, and drives revenue. Want to see some numbers? We feel you. The influencer marketing industry is set to grow $16.4 billion (that’s billion with a B!) in 2022, and your business needs a slice of this pie.

 Brands are getting bang for their buck when they spend on influencer marketing. One survey found brands are gaining returns that range from $5.20 all the way up to $18 per dollar spent on influencer marketing. If you want to put your dollars where they matter and grow your business in an organic way, this is it.

So, we’ve convinced you, but let’s look at a few ways to reach that magical 100,000 new customers on social media! Please don’t feel like you need to put all your eggs in one basket by finding that one amazing influencer with a million followers. Instead, you can leverage nano influencers (people with fewer than 10,000 followers on Instagram) to help you hit your goal.

The path to 100,000 could look many ways.

You could collaborate with ….

5 influencers with 20,000 followers each

10 influencers with 10,000 followers each

20 influencers with 5,000 followers each

And so on. Consider what makes the most sense for you and your brand, and when you’re ready to get started, here’s what you do.

5 steps to getting started with influencer marketing:

1. Decide on your budget and campaign goals. If you have a small (or no) budget, stick with nano influencers. Nano influencers are a great option because they have an engaged and loyal audience.
2. Create a list of dream influencers. Remember, you don’t get what you don’t ask for! (Seriously, though.)
3. Connect with potential influencers on social media and begin building a relationship. Influencers are more likely to collaborate with you once you’ve built up a rapport.
4. Craft a compelling outreach message, including features and benefits. Ask yourself: What do they care about? Is it an affiliate code? Money? And what are you looking for? License-free content? Send your message to the influencer’s email address (most have an email linked in their Instagram bio).
5. Don’t be afraid to follow up with influencers. They’re just people, after all, and sometimes people forget.

Need guidance in building a high-converting influencer marketing campaign? We can help! Complete our intake form to get started.